Julia from Free People Clothing sent me a sneak peek of their latest October catalogue and I was very excited to see they collaborated with some inspiring Fashion Bloggers.
This isn't a new concept, other labels/stores have used fashion bloggers to model for them before...but what I liked about how Free People have done it, is that the bloggers styled themselves, bringing their own uniqueness to the clothes. Even the photographers used on the shoots were the same as would be on their own blogs....so Rumi was photographed by her boyfriend and Natalie by her sister.
Heres some sneak peeks from the new catalogue...
There's also some video footage behind the scenes of each shoot... here's Rumi's
The full catalog will be online October 5th.
thanks Julia for sending me the sneak peek, love it!!
Loveeeeeeeeeee first look :D
loveloveloveloveloveee....
Wow they look great, it really is such a good idea bringing other peoples styles into a work... looks great!
i love this! thanks for sharing :))
Free people's catalogs are always so neat. Awesome.
http://madeleine-thestylechaser.blogspot.com/
love Rumis style on the first photo. love free people!nice shoot
http://tiffanyssmallworld.blogspot.com
Can't wait, LOVE me some Free People:-)
Love Fashion Toast :)
amazing love it!
This is really lovely, great post x
Great pics and clothes!!
I cant wait to see the rest of the catalogue! I wish that we had free people stores in england. The idea of using the same photographers as on the blogs works really well, a much more personal feel xx
that's such a cool idea, having whoever normally photographed them to do so for the shoot!
they all look amazing, of course
What a great idea and such stylish bloggers! Love it :)
Lovely to be following you. City Girl x
http://citygirldiariesec1.blogspot.com/
love it!
that is awesome! that would be a dreammm. :)
peace & love!
www.rachellovespeace.blogspot.com
looking good, for sure!!!!!
ooh, love the sneak peek. i love fall clothing!
I <3 Natalie! :)
http://www.whatnatanyadid.blogspot.com
xxx
those are great
These are some of my favourite bloggers! It's great they receive this kind of recognition for their styling talent, rather than being just a buzz-creator that benefits the brand.
LOVE their pictures!
xoxo
b
engagedtobengaged.blogspot.com
I like how they let the bloggers style themselves, I think that was a really great idea.
The pictures are awesome ♥
lovely blog, followed!
www.classicfashiondiary.blogspot.com
such a comfortable looking collection i love wanna touch them
i love your blog with all my heart you always have good taste. those light colors are really pretty
Liss, must thank you for the intro to Natalie and her blog both gorgeous!
She's shared more images from the lookbook and the Free People collection is beautiful. I've always been more drawn to clothes shown
on real life ways and on blogs, so they've been very clever to use bloggers
Kat x
@Kat ~ you're welcome, Natalie's is one of my favourite style bloggers! I agree, very clever and I really liek that they let the creativity of the bloggers shine through!
loved that video, thanks for sharing.
like rumi blog
interesting girl