Free People’s Blogger Catalog

Julia from Free People Clothing sent me a sneak peek of their latest October catalogue and I was ve...

Julia from Free People Clothing sent me a sneak peek of their latest October catalogue and I was very excited to see they collaborated with some inspiring Fashion Bloggers.

This isn't a new concept, other labels/stores have used fashion bloggers to model for them before...but what I liked about how Free People have done it, is that the bloggers styled themselves, bringing their own uniqueness to the clothes. Even the photographers used on the shoots were the same as would be on their own blogs....so Rumi was photographed by her boyfriend and Natalie by her sister.

Heres some sneak peeks from the new catalogue...


Natalie of Natalie Off Duty


Georgia of Dora’s Fur

There's also some video footage behind the scenes of each shoot... here's Rumi's


The full catalog will be online October 5th.
thanks Julia for sending me the sneak peek, love it!!

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30 comments

  1. Wow they look great, it really is such a good idea bringing other peoples styles into a work... looks great!

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  2. Free people's catalogs are always so neat. Awesome.

    http://madeleine-thestylechaser.blogspot.com/

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  3. love Rumis style on the first photo. love free people!nice shoot


    http://tiffanyssmallworld.blogspot.com

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  4. Can't wait, LOVE me some Free People:-)

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  5. This is really lovely, great post x

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  6. I cant wait to see the rest of the catalogue! I wish that we had free people stores in england. The idea of using the same photographers as on the blogs works really well, a much more personal feel xx

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  7. that's such a cool idea, having whoever normally photographed them to do so for the shoot!
    they all look amazing, of course

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  8. What a great idea and such stylish bloggers! Love it :)
    Lovely to be following you. City Girl x
    http://citygirldiariesec1.blogspot.com/

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  9. that is awesome! that would be a dreammm. :)
    peace & love!
    www.rachellovespeace.blogspot.com

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  10. ooh, love the sneak peek. i love fall clothing!

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  11. I <3 Natalie! :)

    http://www.whatnatanyadid.blogspot.com

    xxx

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  12. These are some of my favourite bloggers! It's great they receive this kind of recognition for their styling talent, rather than being just a buzz-creator that benefits the brand.

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  13. LOVE their pictures!

    xoxo
    b
    engagedtobengaged.blogspot.com

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  14. I like how they let the bloggers style themselves, I think that was a really great idea.
    The pictures are awesome ♥

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  15. lovely blog, followed!
    www.classicfashiondiary.blogspot.com

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  16. such a comfortable looking collection i love wanna touch them

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  17. i love your blog with all my heart you always have good taste. those light colors are really pretty

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  18. Liss, must thank you for the intro to Natalie and her blog both gorgeous!
    She's shared more images from the lookbook and the Free People collection is beautiful. I've always been more drawn to clothes shown
    on real life ways and on blogs, so they've been very clever to use bloggers
    Kat x

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  19. @Kat ~ you're welcome, Natalie's is one of my favourite style bloggers! I agree, very clever and I really liek that they let the creativity of the bloggers shine through!

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  20. loved that video, thanks for sharing.

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  21. like rumi blog

    interesting girl

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