Primoeza Spring/Summer 2011 Lookbook

PRIMOEZA named after designer Elizabeth Yong's two cats is a Melbourne based knitwear labe...





PRIMOEZA named after designer Elizabeth Yong's two cats is a Melbourne based knitwear label producing refined, whimsical, small scale pieces. Started by Elizabeth after completing studies in Textiles Design at RMIT. Each design is developed by hand on a vintage knitting machine in Elizabeth's 1930's beach side appartment.

The lookbook is a bit of a collaborative effort bring together local Melbourne creatives, with photography by the amazing Olga Bennett who also shoots for Frankie magazine and illustrations by Luci Everett. Gorgeous!

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24 comments

  1. oh i've seen this at danica's blog before. love it love it love it!

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  2. Beautiful work! Love that she is create her pieces on vintage machinery. So romantic. Can't wait for her online shop to open! Thanks for sharing this amazing find.

    Hope your day is beautiful!

    Anna
    {ny}

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  3. I like the clean, airy simplicity of the pieces with just a hint of romanticism.

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  4. This is gorgeous! Great post.

    http://hemenwaystreet.blogspot.com

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  5. these photos are beautiful and i love her work. i have a scarf by elizabeth (and soon a sweater!)

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  6. Love the lookbook imagery - it's the first time I've come across Primoeza, but looks like a beautiful collection...

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  7. Lovely photos! :)

    http://lena510.blogspot.com/

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  8. I adore Primoeza, so lovely to see Elizabeths work here.

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  9. I just found your blog, the photography is beautiful, i love the soft, vintage like pictures. What camera do you use?

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  10. @Fashion Pirate ~ thank you. Alot of the photos I feature are others work and I have a link to where I sourced it. The photos that are mine I mainly use a Diana Mini or digital - Lumix G2

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  11. This is such a beautiful lookbook, I love the incorporation of illustrations.

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  12. this is such a gesamtkunstwerk! love primoeza's pieces - and olga's photography! and the lovely drawings give this lookbook and extra special feel!

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