DAYDREAM LILY: Primoeza Spring/Summer 2011 Lookbook

Primoeza Spring/Summer 2011 Lookbook

Thursday, January 27

PRIMOEZA named after designer Elizabeth Yong's two cats is a Melbourne based knitwear label producing refined, whimsical, small scale pieces. Started by Elizabeth after completing studies in Textiles Design at RMIT. Each design is developed by hand on a vintage knitting machine in Elizabeth's 1930's beach side appartment.

The lookbook is a bit of a collaborative effort bring together local Melbourne creatives, with photography by the amazing Olga Bennett who also shoots for Frankie magazine and illustrations by Luci Everett. Gorgeous!

24 comments:

See Hear SayThursday, January 27, 2011
oh i've seen this at danica's blog before. love it love it love it!
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dEJOISSThursday, January 27, 2011
Like it :)
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Miss SnowThursday, January 27, 2011
Looks gorgeous :)
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sophiaFriday, January 28, 2011
such great pictures. (:
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Anna VasquezFriday, January 28, 2011
Beautiful work! Love that she is create her pieces on vintage machinery. So romantic. Can't wait for her online shop to open! Thanks for sharing this amazing find.

Hope your day is beautiful!

Anna
{ny}
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JulianeFriday, January 28, 2011
I like the clean, airy simplicity of the pieces with just a hint of romanticism.
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MoniqueFriday, January 28, 2011
Absolutely lovely!
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Sarah MorganFriday, January 28, 2011
This is gorgeous! Great post.

http://hemenwaystreet.blogspot.com
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TrifOllYFriday, January 28, 2011
so lovely!
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RuthFriday, January 28, 2011
such pretty pictures!
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shannanjFriday, January 28, 2011
pretty
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Melissa BlakeFriday, January 28, 2011
soooo pretty!
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Léti YétiFriday, January 28, 2011
i love!
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modaspiaFriday, January 28, 2011
these photos are beautiful and i love her work. i have a scarf by elizabeth (and soon a sweater!)
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cryskayFriday, January 28, 2011
darling pictures. xo
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adrianaFriday, January 28, 2011
Lovely!!!
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Holly SpringettFriday, January 28, 2011
Love the lookbook imagery - it's the first time I've come across Primoeza, but looks like a beautiful collection...
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LENASaturday, January 29, 2011
Lovely photos! :)

http://lena510.blogspot.com/
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MANDYSaturday, January 29, 2011
I adore Primoeza, so lovely to see Elizabeths work here.
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Fashion PirateSaturday, January 29, 2011
I just found your blog, the photography is beautiful, i love the soft, vintage like pictures. What camera do you use?
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Daydream LilySaturday, January 29, 2011
@Fashion Pirate ~ thank you. Alot of the photos I feature are others work and I have a link to where I sourced it. The photos that are mine I mainly use a Diana Mini or digital - Lumix G2
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curious constellationSaturday, January 29, 2011
This is such a beautiful lookbook, I love the incorporation of illustrations.
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LM photograficMonday, January 31, 2011
your composition is great!!

xx
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kristina - no penny for themThursday, February 03, 2011
this is such a gesamtkunstwerk! love primoeza's pieces - and olga's photography! and the lovely drawings give this lookbook and extra special feel!
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