PRIMOEZA named after designer Elizabeth Yong's two cats is a Melbourne based knitwear label producing refined, whimsical, small scale pieces. Started by Elizabeth after completing studies in Textiles Design at RMIT. Each design is developed by hand on a vintage knitting machine in Elizabeth's 1930's beach side appartment.
The lookbook is a bit of a collaborative effort bring together local Melbourne creatives, with photography by the amazing Olga Bennett who also shoots for Frankie magazine and illustrations by Luci Everett. Gorgeous!